2018 Latest China Foshan Furniture Purchase Place (Except Furniture Market)
China Foshan Shunde Lecong International Furniture Market is a well-known comprehensive furniture market, but besides this store, everyone also wants to know where there are more styles and better prices in Foshan?
How to seek new shopping methods to provide customers with fresher products, better quality, more affordable market?
Well, consider yourself very lucky…
…Because we have already discovered a brand new shopping guide, no longer have to fight price wars in the market.
I’m bringing the noise.
Showroom combo becomes our next shopping paradise.
The product showroom is the most intuitive shopping experience.
If you have your favorite product in the showroom, you can place orders directly.
what? Isn’t this the same as a shop on the furniture market?
Of course not the same.
Let us learn more about the shops in the store.
There are two types of shops in the market:
Factory Outlet Store
This kind of shop is opened by some mature factories. All the products inside are produced by their own factories. The quality and the price are controlled by themselves. Moreover, the products of these stores are updated quickly because there is a group of designers in their factories delaying new products for the factory. These shops are generally credible, price transparency, and after-sales service is also quite good. However, unfortunately, these shops are all relatively high in price and are not acceptable to ordinary customers. (E.g. shops in the Louvre) but the affordable factory shops are getting smaller and smaller. why? Because the furniture industry is sluggish, shops are very expensive to rent, and factories are reluctant to spend more to open stores for retail sales. Instead, it will be transformed to do some engineering projects, or it will be directly supplied to China’s fiery e-commerce shops. So there is a second kind of shop.
Resale type shops
Now 80% of the shops in the market are of this type. The shop owner himself does not open a furniture factory, but through a number of furniture factory cooperation, take the products of these furniture factories as his own brand of shop products. Because it is a multi-factory cooperation model, when you buy a product at a store, this product has production in 3 factories. Then the owners of these shops choose the cheapest one to sell to customers. (Sometimes they don’t look at quality, they only look at the price.) So why do we sometimes find products that are in the store, and when they find it in their own hands, they find that the product is not the right version?
When a product’s quality and price are uncontrollable, it may only be our consumers.
Of course, as the times change. The previous inferior products have gradually died. This also depends on the fact that the country has always insisted on cracking down on some unlicensed small workshops. The quality of products on the market is also a good word of mouth. After all, word of mouth in today’s market is your most important tool to win consumer confidence.
However, there is an indisputable fact that the style is too stereotyped and the price war is not over. Maybe this is the market.
Summarize the market.
The quality can be, but the price is not controllable.
Store product price = product ex-factory price + store profit (uncontrollable)
The style is updated slowly, resulting in a one-size-fits-all product.
The store is different from the store, and the product update rate is much slower than the store.
The reason is simple: prevent the product from being plagiarized.
The plagiarism of furniture products in China is indeed a very headache, even if your product is patented. As long as other factories make minor changes to your product, your patent is gone forever. Therefore, many new product factories are unwilling to go to the shops. They will only go to the showroom of their factory. This is why the new products in the stores tend to update more slowly than the stores. After all, not every factory employs a group of designers to design new products for them, and it may be only 5-6 new products a year. (I will write an article about staffing and workflow in small and medium-sized furniture factories later)
It can be understood as a cooperative exhibition hall opened by several different types of factories. Inside the exhibition hall are the products of these factories. There are some hot money and new products.
This is why I recommend that guests try to go to these showrooms to pick their own favorite products, and even some factories or custom factories. Full enough to meet your requirements.
Why are these exhibition halls born?
Resource Sharing. This is a new marketing strategy for manufacturers. Products are concentrated and open only to guests and not to peers. This prevents some plagiarism manufacturers. It also reduced the price war bombing.
Hall product price = product ex-factory price
Because the showroom is a type of rented apartment, the expensive rent of the shop compared to the store is negligible. Even some exhibition halls are part of the factory, which is equivalent to zero cost.
And you are directly bargaining with the factory’s sales staff, the degree of discount is greater than the shop.
Seeing my analysis of the sales and exhibition halls, do we think that we should not go to the store?
A furniture market is a place where the products are very concentrated, and the exhibition hall is a distributed venue. You may have to run several exhibition halls to find your own suitable products. For those time-critical guests, going to the exhibition hall is not a sensible choice – it is time-consuming.
Sometimes you may have chosen your favorite product in the market, and the quality and price are acceptable to you. In this way, if you go to the exhibition hall, you are wasting your time. The prerequisite is that you must be able to accept it.
Acceptable range. This is a question that must be considered for most customers.
Before each guest came to China, will be thought, “I want the best quality, the cheapest product.” Not only you, I hope so. But in fact, it is impossible at all.
We in China have a saying: “Fish and bear’s paw can’t have both. ” English means: “You can’t have your cake and eat it too.”
For customers who purchase products for their home, you must have a budget in your heart. As long as you do not exceed your own budget, you can trade within acceptable limits.
For customers who are doing business or project engineering, you have to measure quality and price.
High quality = High price; Medium quality = Medium price; Low quality = Low price.
For a factory, measuring the price of a product is nothing more than Quantity – Material – Workmanship.
- With enough quantity, production costs will be reduced to a minimum. Often many factories’ products need MOQ reasons.
- The material is the core of a product’s price. The production process of a product is fixed, but the material will never be fixed. The factory will ultimately select those materials based on the price negotiated with the customer at that time.
- Workmanship is best reflected in the quality of a product. The work of a factory is difficult to change in a short time because the skills and equipment of the employees in the factory determine the process of the product. So when you see the work of a product is very good, it means that this factory has a certain strength.
When you are ready to talk about the price with the manufacturer or shop sales, first look at the work of the goods, then the quantity, and finally select the materials. This is the order of the prices.
Go to the store first and become familiar with the quality and price of the product. (save time)
Otherwise, go to the showroom to make the final decision.